The great news for site owners - there are several places on the net where they are able to get Zen Cart templates that use their specific company color scheme and branding. By using Zen Cart themes it allows the site to use the colors and branding connected with a certain brand or perhaps an established brick and mortar retailer. It is very important to have a standard branding and color scheme shared by all facets of a business.
A web site owner may decide to go and hire a web designer to give his online store a highly customized look, it has some drawbacks however. First is the time needed to find the right designer with the needed skill set, designing for Zen Cart is quite different from designing online websites working with more popular HTML and CSS languages. So you need to find a designer who understands how to design specifically on the WordPress platform.
Also think about the time that it takes to meet with the designer, have them produce a design mock up or two, and then make revisions before final design approval. If time is of the essence then using a pre-configured top quality Zen Cart Themes is certainly the route to take.
The upside to employing a designer to give your web page a custom look is that you may have a unique design that helps your website and business be prominent among the hundreds of standard web-sites in your market niche. Your web-site is often the first impression a customer has of your business, and there's no second opportunity to make a first impression.
Don't forget the fact a professionally designed web page instills confidence in your products and helps keep customers on your web-site, increasing the odds of them making a purchase.
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